The Fall sales season is crucial for many communities. It is when you will make or break your 2008 budget. Be ready now to make sales by analyzing the sales conversion formula to determine what actions you should take. Getting new buyer prospects and making appointments are key during September in order to make October - December sales. If you need 40 sales, assuming closing 10% average, you should have 400 appointments booked. Remember to block out Xmas and Turkey day.

To make 400 appointments you need at least 2,000 “A” prospects which is typically 20% of total. Which means you should have at least 10,000 qualified prospects in your database.

Shows yield both prospects and appointments. They also present the chance to contact your database in the market you will exhibit. Remember urgency for the 50+ resort or retirement home buyer is “getting what they want while they are young enough to enjoy it.” Contact RPI Media for assistance in making a fourth quarter plan of success. This fall, you can make your budget, let us show you how!