Internet Marketing
RPI Database Contacts
RPI Media’s publications, live events and strong web presence have dominated the resort and retirement market since 1989. RPI is the leading source for consumer property purchases throughout the South and its market position can be your competitive advantage. Our integrated web strategy generates qualified traffic through web links, pay-per-click advertising, relevant site content, search engine rankings and targeted publicity. Continuous interaction with RPI’s consumer database (median age 56, net worth greater than $3m) yields buyer interests and trends that shape editorial content and yields insight to client product as well as sales direction.
Web marketing clients reach RPI’s growing consumer database. Buyer prospects are driven to find their ideal community through extensive direct mail,
e-campaigns and newsletters to more than 60,000 opt in addresses, Ideal Living magazine and real estate shows.
Multiple Sites
Your community will be listed on and promoted through RPI sites including:
LiveSouth.com that uses weather to entice the purchase. Each community receives a real time weather box that contains temperature and current conditions. Buyers check this prior to their visit or to view conditions during different seasons.
Ideal-Living.com features compelling editorial that
emphasizes the benefits of property ownership.
Ideal-Communities.com is a master resource prospects use to view and compare purchase options.
Ideal & LiveSouthShows.com register more than 50% of show prospects and link to RPI sites, driving traffic to your listing.
IdealDestinations.com lists community and
area getaway packages.
Promotion Through Media
RPI regularly advertises both online and in targeted markets. Press releases are sent to our growing media contacts. RSS feeds daily emanate regarding RPI, news articles and client information.
Customized Client Articles
As a magazine publisher, RPI constantly creates new web content. You will receive a custom article that is submitted both online as well as on RPI websites.
Increased Web Linkage
Your community is in a format beyond just a listing. This generates page views and click thrus to your site.
Search Engine Ranking of Website/Client Page
Our websites and your page on them are regularly submitted to the major search engines. RPI follows best search engine optimization practices to ensure positioning.
Getaway Package Reservations Form
Prompts
prospects to visit and is confirmed immediately.
Custom URLs
Trackable URLs allow traffic to reach only your community.
Interactive and Professionally Created Emails
Heighten interest around unique promotions,
editorial features and live events.
Custom advertisements
for your community link directly to your page and are included in our Google pay-per-click campaign.
Auto Responder
In addition to the confirmation message, requestors can also receive a custom message.
Online Calendar includes your events.
Email Newsletters
Discovery Tours can be listed. Links to community from related articles.
