Internet Marketing

RPI Media’s publications, live events and strong web presence have benefited the resort and retirement market since 1989. RPI is the leading source for consumer property purchases and retirement home destinations and its market position can be your competitive advantage. Our integrated web strategy generates qualified traffic through web links, pay-per-click advertising, relevant site content, search engine rankings and targeted publicity. Continuous interaction with RPI’s consumer database (median age 56, net worth greater than $3m) yields buyer interests and trends that shape editorial content and yields insight to client product as well as sales direction.

Web marketing clients reach RPI’s growing consumer database. Buyer prospects are driven to find their ideal community through extensive direct mail, e-campaigns and newsletters to more than 100,000 opt in addresses, Ideal Living magazine and real estate shows.

Multiple Sites

Your community will be listed on and promoted through RPI sites including:
LiveSouth.com that uses weather to entice the purchase. Each community receives a real time weather box that contains temperature and current conditions. Buyers check this prior to their visit or to view conditions during different seasons.

Ideal-Living.com features compelling editorial that emphasizes the benefits of property ownership.

LiveSouthShows.com register more than 50% of show prospects and link to RPI sites, driving traffic to your listing.

Promotion Through Media and PR

RPI regularly advertises both online and in targeted markets. Press releases are sent to more than 18,000 editors, journals and media contacts. RSS feeds daily emanate regarding RPI, news articles and client information.

Customized Client Articles

As a magazine publisher, RPI constantly creates new web content. You will receive a custom article that is submitted both online as well as on RPI websites.

For more information on magazine articles contact: Kelly Godbey at kellyg@livesouth.com .
Your Custom PR will be written, sent through Vocus r and posted.

Increased Web Linkage

Your community is in a format beyond just a listing. This generates page views and click thrus to your site. This helps your sites search engine optimization. (SEO) (Adam, please link about to Reynolds Plantation listing)

Search Engine Ranking of Website/Client Page

Our websites and your page on them are regularly submitted to the major search engines. RPI follows best SEO practices to ensure positioning. The more links to your site the better it will work for it’s own SEO.

Getaway Package Reservations Form

Prompts prospects to visit by making an appointment which is confirmed immediately.

Custom URLs

Trackable URLs allow traffic to reach only your community. Interactive and Professionally Created Emails Heighten interest around unique promotions, editorial features and live events. Custom advertisements for your community link directly to your page and are included in our Google pay-per-click campaign.

Auto Responder

In addition to the confirmation message, requestors can also receive a custom message.

Email Newsletters

Discovery Tours can be listed. Links to community from related articles.