In a recent reader survey, readers indicated:
91% consider purchasing property
75% are interested in travel
79% regularly read the publication
87% find the editorial content
pertinent to their life
Ideal Living magazine reaches affluent consumers and has helped developers/ builders make billions of dollars in sales of resort and retirement property.
Circulation:
44% Northeast, 29% Southeast,
27% rest of U.S. and Canada.
• 130,000 copies printed
• 120,000 mailed to a database comprised of subscribers and qualified prospects
Distribution:
• Real Estate Show attendees
• Respondents to RPI’s national marketing campaign including:
Direct mail, newsprint and magazine
• Online marketing:
Ideal-Living.com, LiveSouth.com, Ideal-Communities.com, IdealDestinations.com user subscribers
• 2,500 distributed through industry events
• 1,500 distributed by editorial featured entities and advertisers to their constituents
• 6,000 real estate and building industry leaders